LoopAffirm Privacy Policy
Last updated: 2 October 2026
This policy explains how the LoopAffirm app for iPhone (“LoopAffirm”, “we”, “us”) handles your information. LoopAffirm is developed by James Penny, who is responsible for the information described in this policy.
In Short
• Your recordings, affirmation names and settings stay on your device. We never receive them.
• There is no account to create, and we do not ask for your name or email address.
• LoopAffirm has no adverts, does not track you across other apps or websites, and does not sell your information.
• If you buy LoopAffirm Premium, purchase information is processed by Apple and by our subscription provider, Adapty, as described below.
Information Stored Only on Your Device
The following is stored on your device and is never sent to us or to anyone else:
• Your audio recordings and the names you give them.
• Your loop, reminder and widget settings.
• A record of whether you have Premium, so the app works offline.
Deleting the app deletes this information. If you back up your device to iCloud or a computer, your backup may include it. Backups are managed by Apple under its own privacy policy.
Purchases and Subscriptions
All payments are handled by Apple through the App Store. We never see or receive your payment details.
We use Adapty (Adapty Tech Inc.) to manage subscriptions and show our plans. When you use LoopAffirm, Adapty receives:
• An identifier for LoopAffirm on your device, and an anonymous profile that Adapty creates for it.
• Your purchase and subscription history for LoopAffirm, such as which plan you have, when it started and whether it will renew.
• Which plans and offers you were shown.
• Technical information, such as your device model, iOS version, app version, language and region settings, and IP address.
This information is not linked to your name, email address or Apple ID, and it does not include your recordings. We use it to:
• Confirm whether you have Premium and unlock its features.
• Restore your purchases, for example on a new device.
• Show you the right plans and prices for your region.
• Understand which plans and offers people choose, so we can improve them.
Adapty processes this information on our behalf and only according to our instructions. You can read more in Adapty’s End-Users Privacy Policy.
Microphone
We ask for access to your microphone only so you can record your affirmations. Recordings are saved on your device and are never uploaded.
Reminders and Notifications
If you allow notifications, LoopAffirm schedules your reminders on your device, at the times and on the days you choose. A reminder may show the name of one of your affirmations. Reminders are created on your device and are not sent from a server. You can change or turn off reminders at any time in the app’s Settings, or in your iPhone’s Settings.
Widgets
If you add a LoopAffirm widget, the app shares the affirmation and colour you choose with the widget on your device. This information does not leave your device.
When You Contact Us
If you send us feedback, a feature suggestion or a bug report by email, we receive your email address and anything you include in your message. We use this only to reply to you and to improve the app, and we delete it when it is no longer needed.
Other Websites
LoopAffirm links to web pages such as our Terms & Conditions, FAQs and support page, and to the App Store. These are covered by their own privacy policies.
Legal Basis for Using Your Information
If you are in the UK or the European Economic Area, we use your information on the following grounds:
• Purchase and subscription information: to provide the Premium features you have bought (performance of a contract).
• Information about which plans and offers are chosen: our legitimate interest in improving the app and its plans.
• Emails you send us: our legitimate interest in responding to you.
How Long We Keep Information
Purchase and subscription information is kept for as long as it is needed to manage your purchases, and to meet legal and accounting requirements. Emails are kept for as long as needed to deal with your enquiry.
International Transfers
Adapty is based in the United States, so purchase and technical information may be processed outside the UK and the European Economic Area. Adapty protects this information with recognised safeguards, such as the EU-U.S. Data Privacy Framework and its UK Extension, or Standard Contractual Clauses.
Your Rights
Depending on where you live, you may have the right to ask for a copy of your information, to have it corrected or deleted, to object to or restrict how it is used, and to receive it in a portable format. Because we do not collect your name or email address through the app, we may need you to help us identify your information. To make a request, please contact us using the details below.
If you are in the UK, you can also complain to the Information Commissioner’s Office at ico.org.uk.
Children
LoopAffirm is age-rated as per Apple's guidelines.
Contacting Us
If you have questions about this privacy policy or your information, please email loopaffirm@gmail.com or visit our support page.
Changes to This Privacy Policy
This privacy policy may be updated from time to time. The latest version will always be posted on this page, with the date it was last updated at the top. Changes take effect as soon as they are posted.